Coffi subscription is now live
Announcements

A coffee subscription that knows your taste

Gilad2 min read

Today we’re launching the Coffi coffee subscription. Tell us how you like your coffee, and we’ll send you bags picked for your taste from independent roasters, on a schedule you set. It’s live in the US, on coffi.com and in the app.

When we opened the marketplace in July, we said subscriptions were next. Coffi already knows which coffees you’re likely to love. A subscription is the simplest way to put that to work: you don’t go looking for your next bag, it just arrives.

Why we built a coffee subscription

Most coffee subscriptions send everyone the same bag, or let someone pick for you without knowing what you actually drink. If you love bright, fruity coffees, a dark and chocolatey one is a wasted week.

We wanted the opposite: a subscription that starts from your taste and gets better the more you use it. Taste Match already scores every coffee from 0 to 100% against your taste profile. Your deliveries come from the top of that list, from verified roasters who roast to order and ship straight to you.

How it works

Start with a two-minute taste quiz, or pick one of our popular plans, collections curated by taste. Then choose how often coffee comes. Every delivery is one bag, every 1 to 4 weeks or any number of days from 7 to 56. Drink more coffee? Choose a shorter cadence.

To try it, build a 3-bag trial. Your first bag is free, and you meet the coffees in your trial before you check out.

The Coffi Subscription: 3 bags picked for you, a taste match on every coffee, roasted to order and Coffi Pro included, with free shipping and a Build my trial button
Meet your 3 matches, the first bag free: the third coffee is Jumpstart from Partners Coffee, with Details and Swap
Build a trial, then meet the coffees picked for you, and swap any of them, before you pay.

See every delivery before it ships

A subscription shouldn’t feel like a surprise you didn’t ask for. Each delivery is revealed a week before it ships, with its Taste Match score. Not in the mood for one? Swap it for another coffee from a lineup picked for your plan, right up until the order goes in.

Rate what you brew and the next picks get closer. That’s the part we’re most excited about: the subscription learns.

Your schedule, not ours

Life gets in the way of coffee plans. Move any delivery up to three months out and it picks up again by itself, which is how pausing works here. Change how often coffee comes whenever you like, and cancel in two taps.

Also included

  • Coffi Pro, free while you subscribe: Weekly Picks, your full taste profile and the inventory tools.
  • Whole bean or ground: tell us how you brew once, and ground coffee is ground for your method.
  • One price per delivery, with shipping included.
  • Every date in one place: your next delivery, its picks and when it’s charged, on your subscription page.

What’s next

The US is the first country for the subscription. Anywhere else, join the waitlist on the subscription page and you’ll hear first when we open in your country.

Thank you to everyone who has rated a coffee, taken the quiz or told us what was missing. Every rating made these picks better.

Discover it, track it, buy it. Now it comes to you.

GiladCo-founder ·