Mirra

Mirra was founded in December 2022 by Will Warren with the specific aim of establishing an intentionally and exclusively Nordic-style roastery in the United States. Warren's vision centers on achieving outstanding quality in every lot sourced and every batch roasted, judging success by the purity and fidelity of each offering as expressed in the final cup. The roastery's philosophy emphasizes that coffee's flavor should be wholly and uniquely its own, true to its varietal and terroir, rather than being a byproduct of roasting, fermentation, or other intrusive processing methods. Warren's guiding principle is captured in his motto: "Let it be bright, beautiful, true." This approach reflects the Nordic coffee culture's commitment to light roasting styles that highlight natural bean characteristics without introducing undesirable flavors from the roasting process itself. Based in Kingston, New York, Mirra operates as a small-batch roastery that carefully controls the roasting process to develop each coffee's unique characteristics. The team brings experience from specialty coffee establishments across Chicago, Berlin, Washington D.C., and Paris, with Warren himself having spent significant time working in the Nordics and Berlin, which directly influenced the roastery's approach and methodology. Mirra prioritizes equitable compensation for coffee farmers and works with producers through direct trade relationships. Their focus on flavor emphasizes clean, dynamic, and vibrant coffee with careful attention to balancing flavor clarity, sweetness, and acidity. The company offers a monthly subscription service where customers receive selections chosen by their head roaster, allowing coffee enthusiasts to experience the full range of Nordic-style roasting applied to exceptional beans sourced from around the world.